WHY FRUITS?

Why fruits? 
Fruits are what the beauty industry has the best.

• Sustainable sources: We don’t need to damage the nature to obtain these ingredients, we can collect them and the source will be there untouched, allowing us to get much more and more when the nature is ready to produce it.

• They are edible: Differently of some herbs and plants, most of the fruits are edible, which means that If we can eat them, we can apply them on the skin without being worried about it.

• A safe choice: Fruits are safe to use in cosmetics and we will avoid problems that can occur when we use dangerous ingredients that are present in some others cosmetic products.

• Vitamins, vitamins and more vitamins: Fruits are an important source of vitamins, and cosmetics formulated with fruit extracts bring a lot of benefits to the skin. Vitamins play an essential role in the skin care treatments because of their antioxidant power that can drastically prevent the oxidation process and help to maintain healthy cells. Vitamin E protects cell membranes, while Vitamin C removes free radicals from inside the cell. Vitamin A acts as a very powerful ingredient for anti-age products.

• Multiple benefits: Fruits extracts have multiple benefits for the skin. While oils can moisturize and prevent water evaporation, extracts contain a higher level of antioxidants, minerals, amino acids, essential fatty acids and other beneficial components. Fruit powders can work as an amazing exfoliating or gently add colour to cosmetics in a safe way that can replace artificial colours. Fruit enzymes are very powerful ingredients that let the skin soft and renewed. Naturals fragrances contain natural extractives obtained from fruits and add the most delicious scents that we cannot get from essential oils without any of the issues that they bring and avoid the necessity of using synthetic fragrances. 
The power of fruit for the benefit of beauty!